London is one of my favourite cities in the world – love love its energy and the vibe during London Fashion Week. I adore travelling to Milan, Istanbul for fashion weeks but there is something special about seeing the works of creative minds during London Fashion Week. It is always an honour to be invited the catwalk shows of well established brand’s, but it is equally special and exciting to experience the unknown – up an coming designers. With the established brands – we all know that the quality will be amazing and the collections will be representing the brand identity with a slight twist for the season. On the other hand, with the new up and coming designers, it is extremely inspiring to appreciate the unexpected, the row and authentic talent. Hence, during LFW AW19, I have witnessed some of the most special shows this season.

Jamie Wei Huang Catwalk Show

Enjoyed seeing the playful and unexpected textures and materials put together. The playful and colourful collection was very much catering to Asian urban lifestyle – where her roots and main markets are – the beautiful sweaters, cosy scarves, pullovers and the coats were the stand out peaces from the show.


About The Designer – The Central Saint Martins – trained designer stay truth to her signature style of strong elongated silhouettes, constructed with careful juxtaposition of fabric catering for contemporary individual. The turning point of Jamie Wei Huand’s career and brand was when she was featured for  Top 5 of “Designer For Tomorrow ” Final list and in 2015 she also won  ” Elle Talent Award  ” Taiwan  and  “Vogue Talent Award ” Italy for final list afterward.

On the hunt for different and unique pieces-  look no further – in UK Jamie Wei Huang pieces are available at Harvey Nichols.

JUNNE Catwalk Show

JUNNE is a Knitwear Brand with a unique approach and identity. The most interesting show of the week an it was unexpectedly stunning. The sexy, dramatic and playful knitwear pieces are strong in silhoettes and storytelling.

About The Designer – JUNNE was founded in 2016 by Liu YanJun. The Chinese Designer Brand is known as “A Drama Girl With An Inner Demon Alienation”. She is deviant, tough and humorous. Creating an extraordinary dressing style for elegant and independent urban females. Among the current independent designer brands, JUNNE puts forward the brandnew concept that one yarn can be ever changing.

Simon Mo Presentation

Love love love every piece shown in this presentation. Simon Mo designs are comfortable – romantic – contemporary and the colours are to die for. Every single piece was very spacial, Bravo Simon Mo. LOVED!

About The Designer – graduated with a BA Womenswear from Central Saint Martins, London in 2012 and has worked with British Fashion House, Alexander McQueen and Nathan Jenden’s ‘Mask’ womenswear label in Shanghai. Founded in 2016,  the brand’s essence is to convey the combination of the discovery of nature, history and culture together with the imagination of the future.

Bethany Williams Catwalk Show

The most special and emotional show out of all. As an Ethical Sustainable British Designer Bethany Williams was awarded The Queen Elizabeth II Award for British Design after the catwalk show during London Fashion Week. It was amazing to wintess the award ceremony – and very proud to see designers who make ethical choices and apply sustainable practices in their work – can be succsessful as any other brands out there.

Bethany Williams is a true inspiration as a designer – and her work shows that a Fashion Brand can be  Ethical / Creative / and apply Sustainable Practices in their designs, yet still can achieve great success.

About the Designer – London bases sustainably sources and Made in the UK strong, Bethany Williams believes that “social and environmental issues go hand in hand and through exploring the connection between these issues we may find innovative design solutions to sustainability.”

Hope you enjoyed my highlights.

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