Italians are known for so many amazing things, but mainly for being fun and looking fabulous in style – I love the playful, fun, having a great time in every situation attitude in Italian culture and Fendi has been channelling exactly that in their designs season after season in recent years. It all started 10 years ago with the – Fendi Peekaboo, game of hide – classic and most iconic handbag design. Then its elevated to bag straps, handbag charms, shoes, sunglasses, and clothing. Fendi’s accessory designs are available in various materials and almost endless colour combinations.



Not to mention, Fendi is celebrating the 10th year anniversary for its Peekaboo handbag design. To celebrate they have released the  #MeAndMyPeekaboo campaign featuring Creative Director for accessories, menswear and kidswear for Fendi, Silvia Venturini Fendi and daughters Leonetta Luciano Fendi and Delfina Delettrez Fendi. It is clear that Peekaboo is well loved in the family and worldwide.



But Fendi is not only about fun, the quality in craftsmanship of the leather goods is impeccable, the detailing in their designs are fabulous. At the same time, extremely chic and comfortable. The Fendi shoes are made for comfort, their handbag designs provide all of the above as well as the practicality.



It is very rare in a brand that can capture all of the a above and keep it up year after year. I have always loved the brand but my admiration and love for the brand grows season after season especially in recent years.

While other designer brands take themselves too seriously  –  its rare to see a playful fun factor in a luxury designer brand. Fendi, manages to keep it timeless, versitile and chic as well as being fun.

“inject a little “F”un factor in your life”



Who wouldn’t want to inject a little fun factor in their everyday life, right ? After all, you don’t need to be genetically Italian for being playful and having fun!

Photography by Ceren Gurleyen

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